Google’s BERT update, which stands for Bidirectional Encoder Representations from Transformers, has significantly changed how Google processes and understands search queries. This update focuses on improving the understanding of natural language and context in search queries, which means that Google is getting better at interpreting the meaning b
How to Optimize Your Content for Google’s BERT Update: A Guide to Strong Local SEO
In 2019, Google rolled out a significant update to its search algorithm called BERT (Bidirectional Encoder Representations from Transformers). This update was designed to help Google understand the context of words in a search query rather than just focusing on individual keywords. As a result, content that focuses on understanding user intent and